Responsive Web Design – You Need Your Website to Respond to Your User’s Preferences

We live in an era where some new mobile gadget or device makes an appearance every day, and the World Wide Web needs to be ready to embrace it and adjust to it. In simpler words, websites need to look good on any desktop or mobile device!

We’re sure that at some point you tried to navigate on a certain website on your tablet or mobile phone and the website simply didn’t look nice. The letters were too big, the categories didn’t fit well, the buttons were hidden. In other words, the website was barely usable!

No matter how good looking a website is on your desktop, a mobile device might ruin everything. Simply because the page displayed there is not responsive to the device’s screen.

The solution? A responsive web design for your website!

There is a sea of screen sizes in the world, from phones and tablets to TVs, and websites need to fit on any screen. Because, regardless of those who say that you shouldn’t judge a book by its cover, in the virtual world, first impression always counts. A beautifully designed website that looks great on any screen lets the users know they are dealing with a professional and trustworthy business.

So what exactly is responsive web design?

You’ve probably figured it out by now that a responsive web design allows your website to be displayed perfectly on any type of screen.

When websites started to be accessed from mobile phones, many companies decided to build two different versions of their website: the desktop version and the mobile version. It seemed like a great idea at that time, but now that technology advances so fast that we can barely keep up with it, we have to make sure websites look great on touch-screen tablets, notebooks and even large, high-resolution screens, too.

That is why Ethan Marcotte introduced to the world the concept of responsive web design: a website that responds to any screen. Basically, the website’s layout changes, depending on the size and features of the device.

The basic of responsive web design

For example, when you see the content of a website on a tablet, the content may be displayed in two columns, while if you’re to look at it on a phone, the same content will be shown in a single column. You can try and see if a website is responsive even on your desktop. All you need to do is make the browser narrower or wider, and see if the layout of that certain website adjusts to the width of the browser.

The main idea is that responsive web design allows your website to adjust to all screen sizes and resolutions, image sizes and scripting abilities. The responsive web design eliminates the need to create a different mobile version for each device out there.

It’s not exactly simply to make your website responsive, because to achieve this goal you need to master a collection of techniques, that include a mix of flexible grids and layouts, and images, and to really know how to use CSS media queries.

Be flexible!

At first, the only things flexible in a website were the layout columns and the text, and even though flexible designs promised to be…flexible, the only thing they could actually do is give or take a few hundreds of pixels. But this was no solution for adjusting the content from a desktop to a mobile phone.

Now everything is flexible! With responsive web design, layouts and images are adjusted instantly. Optimizing your website for any mobile device is no longer a luxury. It needs to be done now to be ready for the screens of tomorrow.

Our team knows about being flexible…when it comes to web design. Most of our websites are responsive and our customers are happy with the results. We know exactly how to make your website look good on any screen because we know the devices of today and even have an idea about those of tomorrow.

When it comes to responsive, you need to go all in! You need to make your website look good in any size and on any device! Because you want traffic and profit!


by NJE Design