Does your web site accurately communicate what you do?
If your visitors aren’t clear about what you do and what you
have to offer within 4 seconds of landing on your home page, then you may need to re-evaluate your web site.
If your content is vague or your web site design looks amateurish, then you should probably look into updating your
web site.
Does your web site add credibility to your business?
If you’re not showing customer testimonials or awards your
business has received then maybe it can be improved giving your visitors more reasons to do business with you. I
know I like to read about what other customers think about a company's product or service.
Was your web site created to be search engine friendly?
Did an experienced developer create your web site? If so,
was he/she knowledgeable of search engine optimization (SEO), as well as the skills needed to optimize your web site
for speed? Don’t let your visitors down with a site that takes too long to
load.
Are you afraid to
direct people to your web site because it’s not up to date?
You’ve put lots of
time and money into your web site, so it’s a shame if you can’t use it to help
your business. If this is the case, it may be time to address your web site
issues and have it updated and begin using it as a marketing tool again. Every day more and more people use the Internet to research businesses and learn
about them prior to doing business with them. I like to go to a company's web
site and see how they represent themselves. If their web presence is
professional and informative, I’ll feel confident in doing business with the
company.
Contact NJE Design for information about how we can design or re-design your web site to better represent your business in a way that can generate more revenue.
